Reach middle and high-income African Americans
In 2003, Pride introduced its very popular “Living with Pride” edition, featuring the homes, decor and lifestyles of upscale African Americans in the region. In 2009, Pride launched the “Charlotte Multicultural Resource Guide,” a unique publication hybrid that is part magazine and part business directory of people of color. Stories focus on various aspects of diversity within the Charlotte MSA.
To give back to the community, Pride produced the Sunset Jazz Festival from 1990-2012. It currently. produces the Pride Awards, an annual achievement event honoring outstanding African Americans.
The Pride Awards in February is one of Charlotte’s premier community affairs, recognizing the contributions and achievements of local African Americans. Each year, the awards focus on a different theme, such as the arts, education, entrepreneurship and community service. In addition to celebrating the accomplishments of individuals, the Pride Awards recognize and support local organizations whose work is of significance to African Americans by donating funds annually.
(www.pridepublicrelations.com), another division of Pride Communications, specializes in public relations, media relations, brand management, community relations, website design and marketing research.
Founded in 2008, Pride Entrepreneur Education Program, or PEEP, is a 50l(c)(3) whose initiatives promote education, the attainment of marketable skills, financial literacy and entrepreneurship among underserved youth ages 10-25 in the Charlotte area. More than $100,000 in scholarships has been awarded to local students for post-high school education.
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