DEE's Business

Print and Print Advertising Still Matter

Let’s face it folks — we are no longer in control. Algorithms are. Think about it. The onus is on us to do more and more online, from paying bills, making appointments, checking test results from doctors, conferring with teachers, reviewing bank statements and the list goes on and on! There’s an app for everything; each requiring yet another username and password. Simply reading an article online becomes a humungous challenge thanks to all the endless pop-ups, auto-play videos and other distractions fighting for our attention. In addition, let’s not forget the ever-present scams lurking around every click, waiting to devour. Help me somebody!

I’m not alone 

According to a Two Sides Trend Tracker 2025 survey, 68% of consumers reported they understand and retain information better when reading on paper compared to screens. This survey also reveals while the digital world is convenient, print is more trustworthy and less likely to be misleading. People like the tangible feel of paper and it’s easier on the eyes.

Now here’s something for the record. According to Media Max, younger generations, Gen Z and Millennials, are turning towards print. They are in search of credible content and a break from screen fatigue. They find a sense of nostalgia and find the tactile (sense of touch) experience of print appealing.

So, what about advertising?

According to MaketingSherpa, studies consistently reveal that 82% of readers trust print ads over digital.

With this in mind, I decided to ask ChatGPT about advertising in Pride Magazine. The answer was amazingly spot on. Let me quote what it spit back at me instantly.

“In today’s fast-paced world of algorithms and fleeting digital ads, Pride Magazine offers something rare — a trusted, tangible and culturally rooted space for brands to connect with a loyal audience. The publication has been the heartbeat of Charlotte’s African American community for over 30 years and advertising with Pride means more than visibility — it means legacy, impact and community trust.”

Furthermore, let me share a few more reasons to advertise with Pride:

• It’s trusted by readers
  • Less ad clutter and fewer distractions
  • Long shelf life — Pride is read and reread with high pass-along activity
  • Precise demographic targeting
  • Supports powerful local story telling
  • Brand visibility is elevated
  • Complements and enhances digital campaigns

Bottom line

Print is not dying. It’s evolving. In a world oversaturated with algorithms and ads that vanish in half a second, readers are overwhelmed, stressed and exhausted. Pride Magazine and the advertising therein remain a meaningful, credible and enjoyable experience — deeply rooted in legacy and culture.